Start as a hobby building guitar effects for his own use it slowly began to expand into building effects on demand. They found a niche market reproducing the tone and sound of hard to find rare effects and amps.
The products soon found a national market and gained the interest of a number of the biggest names in the Punk and Alternative scene including Rikk Agnew(Adolescents/Christian Death/solo), Greg Hetson(Circle Jerks/Bad Religion) , Cheetah Chrome(Dead Boys. Chrome), Johnny Two Bags(Cadillac Tramps/Social Distortion), Javier Escovedo(Zeros), Jim Weber(New Bomb Turks), Stan Lee(Dickies), Chuck Dukowski(Black Flag, Wurm, SWA, Octover Faction, CD6). George Tabb(Furious George), Mario Escovedo(The Dragons), Sean Pierce(Toilet Boys), Billy Burks(The Humpers), Danny Sage(DGeneration), Richard Bacchus(DGeneration), Jeff Dahl(Vox Pop/Angry Samoans/Producer) and many others.
Each of the effects is named after landmarks and parts of Sioux City's History. Many of them relate to the Punk scene that was extremely active in the 80s and 90s and covered elsewhere in the archives.
Also they offer a full line of hair dressing and shaving soap.